Part 1 talked about the differences between hard and soft savings, as well as specific examples of hard indicators. Hard savings or hard ROIs refer to figures that business owners can bite on — increased revenue or savings in the form of dollars and cents. Hard ROI is universally measured via financial metrics, and it generally stays the same from industry to industry. Soft indicators or soft ROIs are qualitative markers of an investment’s return, and are specified depending on the industry … [Read more...]