So you’ve crafted a well-written email, proofread it carefully, and double-checked the facts.
You hit the send button and wait for a response from your client or colleague—but you don’t hear back.
Now, you aren’t necessarily being ghosted. The truth is that your email might have gotten lost in the recipient’s spam folder—but how?
Here are some of the reasons work emails go to spam:
- You’re including too many images or attachments.
Sending an email with a large image and little if any text? This can trigger spam filters.
Why’s this? The reason is because, in some cases, actual spammers try to avoid getting filtered by including all their text in an image file. So you’ll want to avoid using images as a replacement for text.
On the flipside, if you include multiple images in your email with minimal text, you still risk getting flagged.
Attachments can raise the same issue. Since they are often used to distribute malware, sending too many files—especially those in .exe format—can be equally problematic.
- Your email includes punctuation or word combinations that trigger spam.
Advanced spam filters have caught on to certain punctuation, word, or even emoji combinations that seem—well, spammy.
Phrases like “online biz” or “make money fast,” for instance, are more likely to be flagged as spam. And while they alone aren’t enough to send your emails into the abyss, filters will pick up on them alongside other writing tactics like the overuse of capital letters, question marks, and exclamation points.
Other potential issues include bombarding the recipient with emojis, poor grammar, or misspelled words. Make sure you think about what you write before hitting send.
- You abuse the CC or BCC feature (or use an email list with low engagement).
Chances are, you’ve received an email before with an alarming number of recipients CC’ed.
People (yourself likely included) may not appreciate being one of hundreds on an unsolicited list, and for this reason, spam filters are more likely to pick up on these messages.
And if you’re sending an email to subscribers who have actually opted in? Spam filters can also pick up on low engagement. Whether your list includes inactive accounts, or your emails simply yield a lower open rate, this may indicate to filters that your email looks suspicious.
Have questions about our advanced spam filtering services? SinglePoint Global would like to hear from you. Please contact us for details.BACK TO MAIN PAGE